A guide on how to set your prices as a sports creator

How do you set the right price for your services when working with a brand?

March 8, 2022

The one question we always get from sports creators: how do I set the right price for my [insert any sponsored content] ?

Below are a few tips that we gathered from speaking with +100 sports creators; hopefully it helps you find the right pricing for your services.

Define your services

First, you need to define what is it that you are going to offer to brands.

Will you sell a 60 secondes shout-out during a YouTube video? Will you promote the brand’s product/service through TikTok/Instagram Reels? Or will you display the brand through editorial content and challenges on social media?

What your services are depends on several things:

  • the platforms you're active on
  • what you and your audience wants and accepts in terms of promotional content
  • your “marketing” skills

Look across other creators’ accounts to see what they are promoting and how they are promoting brands.

Once you have defined what your services are...

Do some research

Talk to other sports creators to have a better idea about what their prices are. Ideally, you want to talk to someone with a creator profile that is very similar to yours in terms of community size and engagement, platforms and content type (video vs. non-video).

To complement talking with other creators, use some tools to estimate how much you should charge.

Know your worth

It is very important that you understand what makes your content special to your audience. This will help you justify your prices to your future partners. The most mature sports creators are able to justify and defend high prices because:

  • they are confident that the content they produce is high-quality and hard to replicate
  • they have super-engaged communities
  • they use past collaborations to prove that they know how to work with brands

Obviously, if you haven’t reach this point yet, don’t set up unrealistically high prices. It's essential to know what your content and audience worth.

Set your standard prices

Next step is setting your standard prices. Freelancers have hourly rates; Creators have price per content. How does it work?

Depending on the catalog of services that you defined, and based on the research you’ve done, you will be able to come up with a standard price for each type of content that you offer. It should look like this (below is just an example):

  • €1,200 for sponsored videos on YouTube - 60 to 90 secondes shout-out of the brand product/service
  • €800 for sponsored TikTok/IG Reels - 15 to 60 secondes promotional videos
  • €500 for brand content on TikTok/IG Reels - short video created for the brand and distributed on the brand’s accounts

Need help setting your prices? Check out our tool to help you estimate your prices.

Be flexible

It is important to set standard price, because then you can be flexible depending on the situation. Here are some good reasons to be flexible about your prices:

  • you love the brand, their product or service
  • the collaboration is really cool
  • you want to build a long-term relationship with the brand

Consider seasonality

Your content value depends on the time of the season. If you’re creating content around soccer, the Champions League, the Euros or the World Cup are hot moments of the season: you should price higher than the rest of the season. To prepare for seasonality, try to plan for the hot moments weeks or months in advance.

Hopefully this helps you setting your prices when negotiating with a brand ! If you have questions about brand/creator collaborations, don’t hesitate to reach out on Twitter, Instagram or LinkedIn.

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